A NAUGHTY STORY
"What do you mean?", Bartolo urged, turning to his creative agency. "Let's do something different: let's make a fish fast food. You choose the raw material, we tell the story!". The conversation was going well and when, a few days later, the opportunity arose to take a look at a place in Via Roma in Polignano, they didn't think twice. With two designers, they visited those fifty square metres at number 29.
That surface was tiny, for any restaurant. Except for what they had in mind. It was a short step: they soon went the extra mile and set about building their idea of fast fish food. Now a name was needed, and it came in a bizarre way: with the participation of over 300 people on Facebook. There were so many ideas and the circle briefly closed around one idea: Pescaria, pescatori in cucina.

FAST FISH FOOD WITH A HUMAN FACE
We are not a franchise, but a group of people who believed in an idea and who still today directly follow each single stage of the project, from the research and management of raw materials up to the creation of the recipes. Behind each great Pescaria sandwich, there is always one of us who had to taste it (work duties, of course).

FROM THE IDEA TO PESCARIA
We were born in Polignano a Mare, in the heart of the Bari province: the first store was opened in Polignano in 2015, thanks to the creative work of the Brainpull marketing agency led by Domingo Iudice, the hands-on work of Bartolo L'abbate, a well-known local fish merchant, and chef Lucio Mele.

MORE THAN A SANDWICH
We are the first Italian company included in the quarterly reports drawn up by Facebook's top management, the Earnings Call, as a virtuous example of platform use. In recent years, we kept on promoting innovative social initiatives, focusing in particular on enhancing our local area, investing in environmental sustainability and social inclusion activities.

PLASTIC FREE AS OF 2019
As of December 2019, we have given up single-use plastics. Today, as proof of our commitment to environmental protection, we only use cutlery, glasses and straws made of PLA, a material derived from maize, which is perfectly similar to plastic but is fully biodegradable and compostable. At the same time, we reduced food waste through optimised raw material management and we chose to use certified suppliers, encouraging sustainable fishing and aquaculture activities.
The sustainable project